Latest from the Esendex Blog

Topics

7 April 2025

Stemming the flow: Counting the cost of missed NHS appointments

Esendex research has revealed the true cost of missed NHS appointments. Based on FOI data from NHS trusts across the UK, the findings show how simple solutions like SMS reminders could help reduce the burden.

7 April 2025

Marketing

4 April 2025

SMS vs WhatsApp: Which channel should you choose?

SMS and WhatsApp are two of the world’s biggest messaging channels. How do the two compare? Which is better for your business? Read on to find out more…

Mobile Marketing, SMS Marketing

4 April 2025

RCS

5 March 2025

RCS vs WhatsApp: Which is better for marketing?

Both rich communication services (RCS) and WhatsApp enable brands to send two-way messages supported by multimedia like pictures, videos, voicenotes, GIFs, buttons and QR codes. WhatsApp has over

5 March 2025

28 February 2025

How to set up a WhatsApp chatbot for your business

By deploying a WhatsApp chatbot, you can offer 24/7 customer support and three times faster response times for queries. Customers won’t be talking to a faceless machine – they’ll be chatting to your

28 February 2025

Customer Service

27 February 2025

The Customer Service Report: Which industries have the happiest customers?

New research by Esendex has revealed which industries are setting the standard in customer service and which ones are falling short – identifying the key areas where businesses are missing the mark in customer experience.

27 February 2025

RCS

26 February 2025

Conversational messaging: The future of customer communication

Conversational messaging is transforming how businesses connect with customers. Learn how you can use it to engage your audience, streamline communication, and drive better results.

26 February 2025

25 February 2025

50+ WhatsApp statistics all businesses should know in 2025

WhatsApp is the most popular messaging app worldwide, thanks to its rich and interactive features like polls, reactions, GIFs, buttons, pictures and video. It’s become a must-have tool for marketers

25 February 2025

29 January 2025

A complete guide to WhatsApp marketing

WhatsApp marketing offers a powerful way to engage customers, boost loyalty, and provide instant support. Find out how you can use WhatsApp marketing to create stronger connections and drive ROI.

29 January 2025

28 January 2025

What types of messages can businesses send on WhatsApp?

Direct and convenient, it’s easy to see why WhatsApp is becoming such a popular communication tool for businesses. Many businesses have already seen how it can help them achieve their goals – whether

28 January 2025

24 January 2025

A guide to WhatsApp for healthcare organisations

WhatsApp is the world’s most popular messaging app, which makes it ideal for healthcare providers to reach patients with information, updates, appointment confirmations and reminders, or by attaching

24 January 2025