Latest from the Esendex Blog

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17 August 2023

SMS Landing Pages vs RCS Messaging: understanding the differences

SMS Landing Pages and RCS messaging are both smart, cost-effective and intuitive channels for businesses to connect with customers in far smarter ways than they’ve ever been able to before. But how

Infographic, RCS, Rich Messaging, SMS Landing Pages

17 August 2023

SMS Marketing

7 August 2023

Standing out in the back-to-school rush: SMS marketing tips and templates for retailers

Boost your back-to-school sales with our SMS marketing templates and tips. Stay ahead, attract shoppers, and succeed.

7 August 2023

2 August 2023

What are the different types of conversations in WhatsApp Business Platform?

If a business wants to have a conversation in WhatsApp, there are two key types to know about – business initiated and user initiated. Learn more here.

Conversational Messaging

2 August 2023

SMS

26 July 2023

Minimising the risk of AIT fraud

Business messaging involves various partners, networks, gateways, and protocols to ensure messages reach their intended destination. Given the complexity of this chain – and the ongoing threat from fraudsters

26 July 2023

Business messaging

21 July 2023

Be more Barbie: 3 ways to inject some fun into your business messaging

Barbie mania is taking over the world! The world’s favourite fashion doll is making her way onto the big screen and the press hype around Margot Robbie and Ryan Gosling’s latest movie is inspiring

21 July 2023

Healthcare

20 July 2023

Cutting healthcare expenses: using appointment confirmation text to reduce missed appointments

Let’s begin by stating the obvious: missed appointments are an expensive waste of resources. In fact, from our research resulted that the cost of a NHS missed appointment is on average £160. With cost-savings

Appointment Reminders, Healthcare

20 July 2023

SMS Marketing

16 July 2023

Boost your SMS marketing with emojis: Strategies for success

For marketers, finding ways to capture attention and engage your audience is crucial. One strategy that has become popular is the use of emojis in SMS marketing. Emojis add a visual element to your text

SMS Marketing

16 July 2023

6 July 2023

How can utility providers use WhatsApp Business Platform for better customer touchpoints?

Relations between utility providers and their customers have never been more strained. Rising energy costs mean many customers have been struggling to pay their bills and subsequently, the demand for customer

6 July 2023

SMS Marketing

29 June 2023

Boosting SMS marketing effectiveness through product data insights

Your product catalogue is a goldmine of valuable data that can really help you personalise experiences to individual customers, making them more likely to engage and buy. Not sure where to start?

SMS Marketing

29 June 2023