Businesses still like to communicate via SMS, and consumers still want to receive them. In fact, a recent Millward Brown Digital survey, found that consumers worldwide welcome engagement with companies
There’s a theory about smartphone and tablet use that proposes that the best time to market to users is during the ‘coffee and couch’ times, during mid morning and evenings. It got us thinking: what
According to a recent study , frequent supportive text messages can double the chance of someone successfully quitting smoking.
10% of the 2,900 smokers who received motivational text messages such as
The power of the mobile channel is something that every business needs to appreciate. If you think about it, it’s a marketer’s dream. When was the last time you left home without your mobile phone?
