Mary Henry

Mary has extensive experience in communication, PR and journalism - most recently across SaaS businesses. A keen researcher and storyteller, Mary is highly skilled in making complex concepts accessible, and in putting customers at the heart of her communication. She has supported all kinds of businesses to tell their brand, product and people stories - from global multinationals to start-ups across retail, travel/leisure, banking/finance, government and educational institutions.

29 January 2025

A complete guide to WhatsApp marketing

WhatsApp marketing offers a powerful way to engage customers, boost loyalty, and provide instant support. Find out how you can use WhatsApp marketing to create stronger connections and drive ROI.

29 January 2025

28 January 2025

What types of messages can businesses send on WhatsApp?

Direct and convenient, it’s easy to see why WhatsApp is becoming such a popular communication tool for businesses. Many businesses have already seen how it can help them achieve their goals – whether

28 January 2025

24 January 2025

A guide to WhatsApp for healthcare organisations

WhatsApp is the world’s most popular messaging app, which makes it ideal for healthcare providers to reach patients with information, updates, appointment confirmations and reminders, or by attaching

24 January 2025

23 January 2025

A guide to WhatsApp for retail businesses

To market your products successfully, you’ll need to make sure your brand is where your customers are. So with more than 2 billion users worldwide, WhatsApp is a great way to drive traffic to your website,

23 January 2025

Maintaining your brand voice across multiple channels

From SMS and WhatsApp, to email and social media, there is no shortage of communication channels. But without a consistent brand voice across all and every channel, your messages might not land, and you

23 January 2025

22 January 2025

How to improve customer experience and loyalty with WhatsApp

Whether you work for an established or an emerging brand, winning the loyalty of your customers is critical – but it’s not easy. You need to invest significant resources in nurturing relationships,

22 January 2025

14 January 2025

How to get the WhatsApp green tick for your business

The WhatsApp green tick verifies your business and builds trust with customers. Find out how to apply so you can start having trusted and engaging conversations with your customers.

14 January 2025

11 November 2024

WhatsApp for Business: Tap into WhatsApp’s full potential

Looking for a better way to connect with your customers? Discover how to unlock the full potential of WhatsApp and supercharge your customer engagement.

11 November 2024

SMS

8 November 2024

The Delivery Delays Report: where shoppers are at risk of late deliveries

New data from Esendex reveals a growing gap in the availability of delivery workers across the UK, threatening to cause delays for shoppers this festive season.

8 November 2024

Mary Henry

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