Mary Henry

Mary has extensive experience in communication, PR and journalism - most recently across SaaS businesses. A keen researcher and storyteller, Mary is highly skilled in making complex concepts accessible, and in putting customers at the heart of her communication. She has supported all kinds of businesses to tell their brand, product and people stories - from global multinationals to start-ups across retail, travel/leisure, banking/finance, government and educational institutions.

SMS

30 August 2023

Virtual Mobile Numbers vs SMS Short Codes

SMS Short Codes What is a short code in SMS? An SMS short code is a 5 or 6-digit number that businesses use instead of a regular 10-digit SMS number. These short codes are ideal for high-volume,

Esendex, Guides

30 August 2023

Marketing

17 August 2023

SMS Landing Pages vs RCS Messaging: understanding the differences

SMS Landing Pages and RCS messaging are both smart, cost-effective and intuitive channels for businesses to connect with customers in far smarter ways than they’ve ever been able to before. But how

Infographic, RCS, Rich Messaging, SMS Landing Pages

17 August 2023

SMS

26 July 2023

Minimising the risk of AIT fraud

Business messaging involves various partners, networks, gateways, and protocols to ensure messages reach their intended destination. Given the complexity of this chain – and the ongoing threat from fraudsters

26 July 2023

Finance & DCAs

19 June 2023

Countdown to the new Consumer Duty – what it is and who it impacts

· The Consumer Duty will help the UK financial services industry to offer the best service to its customers. · It comes into force from 31 July 2023 for existing

19 June 2023

SMS Marketing

17 May 2023

Summer promotional SMS campaign ideas

The summer sales can be a fantastic boost for your bottom line, if done right. And the key to doing it right? A red hot SMS marketing campaign. If you're in the retail industry, read on for some scorching

Mobile Marketing, SMS Marketing

17 May 2023

SME

4 May 2023

Future-proof your SME: 3 top tips, including the power of SMS surveys

National Business Week kicked off in the US this week, but it is very relevant to UK SMEs. Here’s our top tips for future-proofing your SME with technology.

SME, SMS Surveys

4 May 2023

SMS Marketing

10 April 2023

How SMS marketing is an eco-friendly way to reach customers

More and more customers across the globe are shopping mindfully and making intelligent purchasing decisions based on environmental considerations. Every business regardless of whether they sell green

Mobile Marketing, SMS Marketing

10 April 2023

Customer Service

20 March 2023

Building customer loyalty in 2023

Wondering how to build customer loyalty? You must start with learning your customer expectations. Read our tips on gaining and retaining customer loyalty here.

Customer Experience

20 March 2023

Customer Service

10 March 2023

Customer service trends in 2023

Consumer expectations are higher than ever before. In our Digital Shopping Habits survey, we spoke to 1,000 UK consumers to learn the latest customer service trends.

Customer Experience, Customer Service

10 March 2023

Mary Henry

Topics