Black Friday is an exciting time of year for shoppers with many looking to grab the best deals and others planning their Christmas shopping well in advance.
To get a share of consumer spend, you can boost your Black Friday campaigns using WhatsApp for Business where you can encourage sales with early access, promo codes, and behind the scenes pictures and videos to create excitement. It’s a great way to encourage engagement and conversions during this busy and competitive time of year.
We’ve put together 25 inspirational Black Friday WhatsApp templates to give you a head start.
Build excitement
Excite potential customers, and create a sense of FOMO, with your Black Friday plans. Send reminders, countdowns and early access deals to some of your most loyal customers. One of the best features of WhatsApp is that you can add buttons like ‘shop now’ to drive conversions and improve convenience.
Early access
Psst, [NAME]. You’re in! 🤫 Exclusive access to our Black Friday sale and an extra [%] off, sitewide. Happy saving! [BROWSE NOW]
We’re rolling out the red carpet for you, [NAME]! VIPs get early access to our Black Friday sales 😍 Enjoy [%] off sitewide, starting [DATE]. [BROWSE NOW]
Stopwatch
To go alongside your message, include a GIF of a timer or send an interactive poll to gauge your customers’ excitement.
It’s two days until our Black Friday sale! 
Sneak peek
Send exclusive content like pictures or videos teasing your customers about what’s on offer. If you know what their favourite products are, be sure to mention it.
Hi [NAME], we know you’re super excited for our Black Friday sale. 🤩Between us, your favourite [PRODUCT] will be 20% off, so save it to your favourites now!
Hello [NAME], we thought you might like to see what we have in store this Black Friday. [VIDEO]
Black Friday launch
The sale is now live and you need to get the message out there to drive sales. WhatsApp is the perfect solution because it has fast delivery and customers typically have their mobiles to hand (they might even be browsing already).
Announcement
The wait is over! 🥳Our Black Friday sale is now live and we’ve discounted some of your favourite products. [BUY NOW]
[NAME], everything is [%] off across our site! Visit now so you don’t miss out on exclusive deals. [BROWSE]
Hi [NAME]. Good news – the [PRODUCT] you were interested in is in our Black Friday sale! 🤗 Grab 20% off with the special promo code [CODE]. Valid until [DATE].
Extra offers
Hi [NAME], because you’re a VIP, we’re treating you to an extra [%] off our Black Friday sale. 🥳Be quick because lines are selling fast. [LINK]
Black Friday Exclusive: Buy one [PRODUCT], get another [%] off. Just use the code BOGO at checkout. [SHOP NOW] [LINK]
Urgency
Time is running out
LAST CHANCE: You’ve got [HOURS] until our exclusive offers for Black Friday end. Act fast and save lots: [LINK]
Our Black Friday sale is coming to an end. 
Low stock reminder
Low stock: [NAME], the [PRODUCT] we saw you eyeing is low in stock.
Basket reminder
To drive conversions, send basket reminders to encourage customers to complete purchases. You can add an extra incentive like a discount code or free delivery.
Checkout now
Hey [NAME], you left [PRODUCT] in your basket. Lines are selling fast so checkout now to avoid disappointment.
Extra incentives
[NAME], we saw you looking! So, in honour of Black Friday, we’re giving you free delivery. 🎉 Use code: [CODE] and checkout now. [CHECKOUT]
[NAME], we noticed that your basket is full! Because it’s Black Friday, here’s an extra [%] off [PRODUCT]. [CHECKOUT]
Post Black Friday comms
There’s no harm in sending a Black Friday follow up message. Use WhatsApp to thank customers for their purchase, provide order updates or send them more deals.
Follow ups
We hope you love your recent Black Friday purchase as much as we do. To thank you for shopping in our sale, we’re giving you free delivery for the next week! 📦Use code: [CODE] at the checkout. [SHOP NOW]
Cross-sell
Hey [NAME], we thought that you might be interested in the [PRODUCT] – it would go perfectly with [PRODUCT THEY’VE ALREADY BOUGHT] that you got in our Black Friday sale. Let us know if you need any help. [BROWSE NOW]
Hi [NAME], since you’ve already bought [PRODUCT] during Black Friday, you can also grab [RELEVANT PRODUCT] and save [%]! Shop this exclusive offer: [BROWSE]
Order updates
Thanks, [NAME], for your order! We really appreciate your business this Black Friday.
Hi [NAME], your Black Friday order, [ORDER NUMBER], is on the way! We can’t wait for you to receive it! 🥳Track your delivery here: [LINK]
Post Black Friday support
Refund or exchange
We bet you look fab in your recent purchases. 🤗But if you’re not feeling it, we’ve attached our exchange and returns policy. [DOCUMENT]
Customer service
We hope you love your recent Black Friday purchase as much as we do.
Feedback
[NAME], if you’ve got two minutes spare, please let us know what you thought of our Black Friday sale this year. [SURVEY]
Hi [NAME]! On a scale of 0 to 10, how satisfied were you with your experience with your Black Friday purchase on [DATE]? (0 = not at all, 10 = extremely) [POLL]
WhatsApp: The key to Black Friday success
With high engagement rates and interactive features, WhatsApp makes for a powerful Black Friday marketing tool. Not only can you generate a buzz around your brand, you can push sales and satisfaction by sending personalised messages, one-off deals and exclusive content.
The message templates can be used as they are or tweaked in line with your own brand voice. Remember to keep messages fun, make use of WhatsApp features like broadcast lists or group chats, and be creative with multimedia elements.
Esendex has over 20 years of experience of mobile messaging and is trusted by businesses across the world to send reliable WhatsApp messages. With branded business profiles and read receipts, find out how to up your Black Friday WhatsApp communications with Esendex.
Mary Henry
Mary has extensive experience in communication, PR and journalism - most recently across SaaS businesses. A keen researcher and storyteller, Mary is highly skilled in making complex concepts accessible, and in putting customers at the heart of her communication. She has supported all kinds of businesses to tell their brand, product and people stories - from global multinationals to start-ups across retail, travel/leisure, banking/finance, government and educational institutions.
