SMS message examples for every industry

SMS is an invaluable addition to your business communication strategy. With a 98% average open rate and 92% of the world owning a mobile phone (a further 60% own a smartphone), there’s no better channel for businesses to have one-on-one interactions with customers, drive engagement and build long-lasting relationships. 

Wondering what you should send to your customers? Here are some SMS message examples you can use and links to resources with more.

Financial services

Payment reminders

Hey [NAME]! We’re here to gently remind you that [AMOUNT] will be due in [DAYS]. For more information, call us at [PHONE NUMBER] or visit our website: [LINK]

Hi, [NAME]. [AMOUNT] is outstanding on your account. Avoid additional fees if you pay by [DATE]. For more info, log into your account or give us a call.

Security alerts

Your one-time password is [NUMBER]. Do not share this password with anyone. This password will expire in [TIMEFRAME].

Sign in attempt from [LOCATION]. If this was not you, please change your password now: [LINK]

Your password has just been changed. If this was not you, please get in touch with us now.

Maintenance alerts

We are conducting some essential maintenance from [DATE] to [DATE], so you may experience intermittent service during this time. We apologise for any inconvenience.

Survey requests

Hi [NAME]! On a scale of 0 to 10, how satisfied were you with your experience with [CUSTOMER SERVICE REP NAME] on [DATE]? (0 = not at all, 10 = extremely)

See more like these: SMS templates for banks and financial services

Healthcare

Appointment reminders and management

Hi [NAME], your appointment with [DOCTOR NAME] is on [DATE] at [TIME]. Please confirm by replying with Y or N to reschedule.

Hi [NAME], you have an appointment tomorrow with [DOCTOR]. Please fill out our new patient form beforehand.

[NAME], it’s time for your [CONDITION] screening. Please ring the practice and book an appointment with us.

Test result updates

Your test results are now ready. Please ring the practice.

Opening hours updates

Please note that the practice is closed today for [HOLIDAY]. We will open on [DATE] at [TIME].

See more like these: 25+ SMS templates for healthcare

Hospitality

Booking reminders

Hey [NAME], your booking at [VENUE] is on [DATE] at [TIME]. Give us a call if anything changes or adjust your booking here: [LINK]

Hey [NAME], your booking at [VENUE] is on [DATE] at [TIME]. We can’t wait to see you! Give us a call if anything changes or adjust your booking below.

Seasonal promotions

It’s our [NUMBER] birthday! Come and celebrate with us as we offer [%] off from [DATE] to [DATE]. Book now [LINK]

To celebrate [SEASON], we’re offering [%] off all [RANGE]. Book now: [LINK]

Our [RANGE] has launched! And as a little thanks from us for being such a loyal customer, enjoy [%] off when you show this text. Ring us to book. See you soon! 

Survey requests

Hey [NAME], we hope that you enjoyed your visit on [DATE]. Would you mind leaving us a quick review? 

Local government

Reminders

Hi [NAME], your latest bill is ready for you to view. Just visit [LINK].

Changes to policies and contracts

Hello [NAME], this is a reminder that the terms of your policy have changed. Review the updates here: [LINK]

Safety alerts

ALERT: [THREAT] warning in place for [AREA] until [DATE/TIME]. More info: [LINK]

[THREAT] risk in this area. Please stay safe. To report an incident, please call [NUMBER]

[ROAD] will be closed from [DATE] to [DATE] for repairs. Consider alternative routes and allow extra time for travel.

Voting reminders

The local elections are coming. Don’t forget to register to vote: [LINK]

[LOCAL AUTHORITY NAME]: You now need your photo ID to vote at a polling station. View the list of accepted forms of photo ID here: [LINK]

Real estate

New property listings

Hi [NAME], we’ve just listed a new rental property in [AREA] that could be perfect for you. It has [FEATURE], [FEATURE] and is close to [SCHOOLS/TRANSPORT ETC]. If you’re interested, let’s chat.

Viewing reminders

Hi [NAME], you have a viewing booked with [AGENT NAME] at [ADDRESS] on [DATE] at [TIME]. Need to reschedule? Please call the office or click here: [URL]

Reviews

Hi [NAME], what did you think of the [NO OF BEDS] property you viewed on [DATE] at [TIME]?

Changes to customer preferences

When we last spoke, you were looking to rent a property. Text “RENT” or “BUY” to let us know what you’re looking for.

You were looking for 3 bedrooms when we last spoke. Text YES if that’s still correct or reply with the number of bedrooms you’re now looking for.

Retail

Cart abandonment reminders

[BRAND]: Hi [NAME]! If you’re ready to complete your order, your basket is waiting for you at [LINK]

Hey [NAME]. Grab the [PRODUCT] today and get an additional [%] off its current price! [LINK]

Loyalty

We’re rolling out the red carpet for you, [NAME]! VIPs get early access to our Black Friday sales.

Exclusive to subscribers! Grab a 10% discount off our [SEASONAL] collection. Use code TREAT at checkout.

You’ve been a customer since [YEAR]. As a big thank you for sticking with us, take 30% off your next purchase.

[NAME], get double points when you shop today! Exclusive for our VIPs. Tap to shop: [LINK]

Order-related updates

Hi [NAME], your order is on the way now. Click here to track it: [LINK]

Hi [NAME]. We have partially refunded you for your order [ORDER NUMBER]. To say sorry, please use [CODE] to get [% DISCOUNT] off your next order.

Hi [NAME], your order has been delivered! We hope you love it. Let us know what you think and we’ll give you 10% off your next order: [LINK]

Sales and promotional alerts

LAST CHANCE: You’ve got [HOURS] until our exclusive offers for [SEASON] end. Act fast and save lots: [LINK]

Hey VIP! Our [SEASON] sale starts tomorrow but you have early access. Ready to shop the sale? [LINK]

Buy one [PRODUCT], get another [%] off. Just use the code BOGO at checkout. Shop now: [LINK]

Get FREE shipping on all orders placed today. No minimum required. Shop now: [LINK]

Psst [NAME]! Do you want to know a secret? Just in time for [SEASON], we are launching an exclusive [RANGE]. Treat yourself or a loved one!

Survey requests

Hey [NAME], we hope that you’re loving your new [PRODUCT]. Would you mind leaving us a quick review? We’d love to hear what you think of it and how you’re using it!

Hi [NAME]! On a scale of 0 to 10, how satisfied were you with your experience with [CUSTOMER SERVICE REP NAME] on [DATE]? (0 = not at all, 10 = extremely)

Utilities

Reminders

Your engineer has been booked for [DATE] at [TIME]. See you then!

Don’t forget that your engineer appointment is on [DATE] at [TIME].

Your engineer is 10 minutes away. See you soon!

Your [EQUIPMENT] is due for a service. Please book your checkup here: [LINK]

Promotional alerts

Winter is coming! Does your homecare cover include [SERVICE]? Learn more: [LINK]

We’re offering [%] off [SERVICE] if you add it to your homecare cover between [DATE] and [DATE].

Invoice notifications

Hi [NAME], your invoice for your servicing on [DATE] is available to view here: [LINK]

Hi [NAME], your invoice is ready to view in the customer portal. Log in here: [LINK]

Survey requests

Hi [NAME]! On a scale of 0 to 10, how satisfied were you with your experience with [SERVICE] on [DATE]? (0 = not at all, 10 = extremely)

How to boost your SMS conversion rate

Have our SMS message examples inspired you? Great! But bear in mind that it’s not just about sending an SMS message and hoping that it resonates. To truly capture your audience’s attention and keep them engaged from the get-go, you should:

• Be concise – get straight to the point; after all, you only have 160 characters.
• Clearly communicate value with every text (e.g. offer something of value such as an exclusive promotion, first access to a sale, a subscriber-exclusive eBook etc).
• Personalise the message, whether that’s addressing your recipient by their first name or sending them a tailored offer.
• Have a clear call-to-action – ensure that the action you want the recipient to take is easily understood.
• Save the best-performing templates. Monitor your message performance and save the ones that work well. Not only can this save you effort when planning future campaigns, but it can also help ensure consistency across your messaging.

Kickstart your SMS journey

When used correctly, SMS can help you boost traffic, convert leads, nurture customer relationships and drive sales. For more message inspiration, check out our text template library.