SMS templates for banks and financial services

The financial services industry is competitive, so banks, credit unions, mortgage brokers and debt collection agencies need to stand out by providing excellent service. SMS communications help you keep customers informed with payments, balances, bills and policy changes which can improve satisfaction and loyalty. 

More importantly, you can keep customers’ financial data secure by sending one time passwords (OTPs), unusual activity alerts and login attempt notifications.

Verified sender ID helps to reassure and legitimise texts and can build trust between organisations and customers. By encouraging SMS self-serve, you can also reduce pressure on your team and customer call volumes into contact centres. 

Looking to improve your communications and build trust with SMS for banking and finance? Here are 28 message templates to help you get started:

Appointment reminders 

It’s frustrating and costly for financial services businesses when clients forget or don’t show up to scheduled appointments.

SMS can help to improve attendance with timely appointment reminders and confirmations.

Copy the following message templates to reduce no-shows:

Clear reminder  

Hi [NAME], your appointment is on [DATE] at [TIME]. Make changes to your appointment here: [LINK]

RSVP  

Hi [NAME], your appointment with [ADVISOR] is on [DATE] at [TIME]. Please confirm by replying with Y or N to reschedule.

New customer form

Hi [NAME], you have an appointment tomorrow with [ADVISOR]. Please fill out our new customer form beforehand.

Policy changes 

The Esendex platform supports WhatsApp and RCS for two-way conversation and to send more detailed communications about policy changes.

You can also attach documents, pictures and include buttons like ‘view policy’ to drive action. 

Simple update   

Hello [NAME], the terms of your policy [POLICY NUMBER] have changed. Log into your account to review the updates: [LINK]

Drive action   

[NAME], thanks for reaching out to us today to discuss your policy. We’re just missing one document needed to complete your paperwork. Please log into your account here to update: [LINK]

Helpful reminder 

Hi [NAME], just a quick reminder that your policy [POLICY NUMBER] is up for renewal on [DATE]. Log in to view your renewal quote. If you have any questions, please reach out to our friendly team who can help!

Opening hours  

Whether you’re closed for Bank Holiday or Christmas, use these SMS templates to keep customers informed and reduce miscommunication by sharing your opening hours:

Out of office 

A reminder that our offices will be closed from [DATE]. We’ll be back on [DATE] so our responses may be a little delayed. Check out our website if you have any queries: [LINK]

Holidays  

Hey there! Thanks for your message, the [COMPANY] team has headed home for the holidays. We will be back on [DAY] at [TIME]. Please check our website for FAQs, support docs and more 📖

Opening hours reminder 

Hi [NAME]! Our opening hours are between 9am to 5pm, Monday through Friday. Check our website for FAQs or speak to a live agent. 

Opt-in and opt-out confirmations 

Quick thanks 

Thanks for signing up to receive updates from us! Text HELP if you have any questions and STOP to opt out. 

Unsubscription notification  

You have successfully unsubscribed from our [CHANNEL] updates

Rich message   

Hi [NAME], just confirming that you’ve successfully unsubscribed from receiving text messages from us. We’re sorry to see you go!

Payment reminders

Payment alerts remind customers that a bill is due so they can ensure they have the balance in their account to settle it.

This can prevent their account from getting overdrawn and help them to manage their budget. Send a professional payment reminder with these templates: 

Helpful alert  

Hi [NAME], a quick reminder that the scheduled payment for [AMOUNT] will be taken from your account by [DATE]. To make changes to your payments, please visit [LINK].

Gentle reminder   

Hey [NAME]! We’re here to gently remind you that [AMOUNT] will be due in [DAYS]. For more information, call us at [PHONE NUMBER] or visit our website: [LINK]

Outstanding fees    

Hi, [NAME]. [AMOUNT] is outstanding on your account. Avoid additional fees if you pay by [DATE]. For more info, log into your account or give us a call.

Hi, [NAME]. A sum of [AMOUNT] is outstanding on your account. Avoid additional fees if you pay by [DATE]. For more info or to request changes to your payment plan, log into your account or give us a call.

Payment unsuccessful

Your payment for [ORDER/POLICY NUMBER] was unsuccessful. Please log into your account to update your payment information or reach out to our friendly team.

Low balance alert

Low balance alert: Your current balance is [NUMBER] on your account

Bill notification  

Hi [NAME], your latest bill is ready for you to view. Just visit [LINK]

Hi [NAME], your latest bill is ready for you to view. If you have any questions, don’t hesitate to reach out.

Security    

Added protection 

Your one-time password is [NUMBER]. Do not share this password with anyone. This password will expire in [TIMEFRAME].

Login attempts  

Sign in attempt from [LOCATION]. If this was not you, please change your password now: [LINK]

Your password has just been changed. If this was not you, please get in touch with us now.

We have detected unauthorised access on your account. Change your password as soon as possible.

Service downtime   

Keeping customers informed 

We are conducting some essential maintenance from [DATE] to [DATE], so you may experience intermittent service during this time. We apologise for any inconvenience.

Surveys    

Collect customer feedback instantly with SMS surveys to drive improvements and satisfaction. 

Service review  

Hi [NAME]! On a scale of 0 to 10, how satisfied were you with your experience with [BANKER NAME] on [DATE]? (0 = not at all, 10 = extremely)

Important insights   

Our records show that you did not attend your appointment on [DATE]. Could you please take a moment to let us know why so we can update our records? [LINK]

Quote follow up  

Enable two-way conversation with SMS Chat to chase any leads and offer assistance to customers.  

Polite check in    

Hi [NAME]. It looks like you filled out a quote on [WEBSITE URL]. We just want to check in with you, in case you have any questions. Reply back to this message if you need anything!

Secure finance communications with SMS

From low balance alerts to bill notifications, keeping customers informed about their finances and payments can empower them to manage their finances better.

SMS lets you reach customers immediately and with near-universal mobile ownership, you have wide reach. Customers who aren’t confident using the internet may feel more reassured receiving text messages and you can ensure they aren’t excluded from communications.

For the financial services sector, security is non-negotiable.

The Esendex platform is compliant with laws including GDPR and is ISO27001 accredited to help you protect your customers’ financial information and communicate safely.

Find out how Esendex can streamline your communications with SMS for banking and financial services.